Over the last year the one thing I've seen a lot of, is companies with great ideas, but no idea of how to get customers engaged in their products. I really enjoy seeing 'kiwi ingenuity' coming through, but all to often the genesis's who make these stunning products are running the marketing campaigns as well. Sometimes people have to admit they can't do everything to perfection, sometimes people need a little help. Here's some tips to help you communicate better with your audience, to get 2016 off to a great start!
1. Own the Space You're in:
You, or your business needs to own the space you're in, you need to be the subject matter experts to your audience. To do this you need to be in contact with your audience (use social media, blogs, posts like this etc). Linkedin is great for B2B communications, but if you're in the B2C market, then Facebook and the many other social platforms might be the better option for you to communicate with your audience. Your business needs to spread your expertise and give your audience trust in your skills, knowledge or expertise to be top-of-mind in your field when a potential customer's timing is right. Write in a casual way that's easy to read, 1 post minimum per week, 3 maximum is what I'd recommend, but every business is different.
2. Give a little, but not to much
When you connect with your audience, give a little information supported with facts ideally in a story-like fashion, but not to much. You want your audience to be engaged with what you are communicating, and leave them wanting more...you want them to contact you for more detail.
3. Tell your stories
Everyone loves a great story. They're engaging and create emotional connections, which is what we want from our customers or audience. Tell you authentic stories about your experiences, company and products. For more facts about how stories help visit: http://www.emphasise.nz
4. Use engaging material to communicate with your audience
Please, PLEASE don't present your information in a PowerPoint to a new prospective customer, or do if you don't want them to pay attention. Standard format stuff like PowerPoints and Word format documents fall into the category of. 'Non-Stimulating". Frankly they're boring. You need to 'Stand-out' from everyone else and do something different! www.emphasise.nz use Infographics and Whiteboard Animations to stand out from the normal, to make a stimulating impact!
I hope these tips help and get you off to a fantastic 2016.