If you were given one minute to explain to a total stranger what your company does, what would you say? For some, it's clear and succinct, but for the most of us, it's hard to get the right word out! But shouldn't this be the most important thing we know at work? This Christmas, each of your companies staff will be explaining to many, many people what your business does...This is maybe an opportunity?

1. Have a 60 second 'quote' that all your staff know

Communication can be missed internally, forgotten even. A business should be able to easily explain what they do, and have the staff explain the same to anyone they come across - ideally in their own words, but based on a common quote. Customers come from all angles, and staff can explain to hundreds of people what they do in a year. Don't miss the opportunity, make sure all your staff can 'best' explain what your business does.

2. Quote your business 'Story'

Ensure your business quote is a story. Everyone loves a good story, they're engaging and open the creative aspects of our minds. We relate to stories, because this is how we naturally communicate. We're going to tell so many stores this Christmas, some genuine, some not so genuine, so make sure the business one is a great one.

3. Think about your ongoing communication in Stories

Once Christmas has come and gone, think about how making small changes like 'your 60 sec business quote' could be related to all internal and external communications. Stories are intrenched in our lives, TV, movies, news, papers, books, talking...are all stores. So if we naturally like to communicate in stores, easily learn stores and recall stories simply, ask yourself if your businesses communicating...naturally?

My business helps companies explain their stores using Whiteboard Animations and Infographics. We use these tools because they're not what 'everyone-else-is-doing'. PLEASE stand out in your marketing and try something different! 

So Merry Christmas to you, and I hope you found this useful.

David, Emphasise Ltd www.emphasise.nz

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